KUALA LUMPUR: In celebration of the Ramadan month and the upcoming Aidilfitri festival, Lazada Malaysia is rolling out its Lazada Roadshow Bertambah-Tambah ke Hati, its first-ever Ramadan and Raya offline-to-online (O2O) shoppable showroom on wheels, packed with fantastic on-ground activities for the public, as well as live streaming for the online audience.

       The roadshow will be hosted by DJ Ili Ruzanna at several Ramadan bazaars and food truck hotspots across Klang Valley over two weekends, including:

       > April 22 (Friday), from 4pm to 7pm at Ramadan Bazaar Taman Tun Dr. Ismail

       > April 23 (Saturday), from 4pm to 7pm at Uptown Jalan Reko, Kajang

       > April 29 (Friday) from 7pm to 12am at Tapak Jalan Ampang, Kuala Lumpur

       > April 30 (Saturday) from 8.45pm to12am at Santai Setia Alam

       Lazada aims to bring the online storefront on the app closer to Malaysians through an engaging and immersive O2O experience.

       In this era of omnichannel retail, consumers expect a seamless integration of physical retail and digital commerce. During Lazada Malaysia’s Ramadan and Raya campaign of “Tambah ke Troli, Bertambah-Tambah ke Hati’, customers get to browse through a wide variety of value-for-money products on the app.

       Whereas for the Lazada Roadshow Bertambah-Tambah ke Hati, they get to see the products in person and enjoy a selection that has been specially curated, with many Ramadan-centric items and Raya must-haves.

       The public can expect discounts and promo vouchers from participating brands in various categories such as fashion, home and living, home appliances and electronics. A variety of products including baju raya, kuih raya, Muslimah-friendly cosmetics and household items to spruce up your home for Syawal will be on display.

       Consumers can easily touch and feel the products, before scanning the unique QR code on each display item to complete their purchase via the Lazada app.

       Lazada will also be doubling the fun for the crowd, as they stand to win prizes including a Sony 50” Smart TV. In addition to that, there will be a crossover to LazLive – a special one-hour live streaming accessible via Lazada app, on each day of the roadshow. The online audience on LazLive can also participate in the Voucher Rain – a virtual game to collect fabulous vouchers. In total, the roadshow’s on-ground engagement and the LazLive live streaming online games will offer up to RM12,000 worth of vouchers.

       Meanwhile, everyone deserves a beautiful Ramadan. Malaysians can also make a charitable donation to NGOs to help the underprivileged community that are in need of food assistance, healthcare support and daily essentials this Ramadan directly via LazadaForGood – Lazada’s safe and secure digital giving platform.

       For more information on Lazada Roadshow Bertambah-Tambah ke Hati, follow Lazada Malaysia’s Facebook, Instagram and Twitter.

       Catch the LazLive live streaming of Lazada Roadshow Bertambah-Tambah ke Hati via Lazada Malaysia app, YouTube or Facebook, and watch the Bertambah-Tambah ke Hati Lazada Raya 2022 video on YouTube.