Nigel Farage could lead Reform to victory at the next General Election (Image: Getty)
Bookmaker William Hill has cut the odds on Reform UK winning the most seats in the next general election, after a poll showed Nigel Farage's party is in the lead.
You can now get odds of 13/8 on Reform having the most seats in Parliament after the next vote, expected in 2029 or 2030.
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This is down from 15/8. The lower odds are bad news for punters tempted to place a bet on Nigel Farage's party but they suggest there is a growing sense that Mr Farage could actually pull off a stunning victory that would see him become Prime Minister.
Labour is still the favourite to have the most seats, with odds of 6/4.
However, the Conservatives are now third favourite, with odds of 2/1.
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In other words, according to the betting market, Reform has more chance of winning the most seats at the next election than the Tories.
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It is a particular coup for Mr Farage because Reform's support is spread out across the country, meaning that even if they get the most votes they still may struggle to get the most seats.
Lee Phelps, a spokesman for William Hill, said: "Monday’s YouGov poll has seen a shakeup in the most seats market for the next General Election, with Reform making serious inroads on Labour’s lead at the top of the betting.
"Reform’s new price of 13/8 for the most seats – down from 15/8 yesterday – has seen them leapfrog the Conservatives, who have drifted from 6/4 to 2/1.
"Nigel Farage’s party have been responsible for 64% of bets in the market and now firmly have their eyes on Labour’s position in the betting, who remain small 6/4 favourites."
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The new odds come after Reform UK topped a major national opinion poll for the first time. A YouGov survey put Nigel Farage's party on 25%, up two points from the week before.
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Labour is second with 24%, down three points, while the Conservatives are on 21%, down one.
Almost one in four Tory voters at the last election now back Reform, while just 60% of those who supported Sir Keir Starmer's party in July would do so again.
Reacting to the poll, Reform leader Mr Farage said on X: "Breaking news. Reform UK are now leading with YouGov for the first time. Britain wants Reform."