Tesco is offering millions of Clubcard customers a wonderful chance to earn extra rewards with up to ￡50 in loyalty points up for grabs which can turn into vouchers worth up to ￡100.

       The giant supermarket chain is asking three million Clubcard members to join its new Clubcard Challenges campaign, powered by AI.

       This new technology will give each member a special challenge tailored just for them, and they will earn bonus Clubcard points when they finish it.

       During the six-week campaign, participating customers will receive 20 personalised challenges, ranging from "spending ￡10 on plant-based meals" to "spending ￡20 on the Summer BBQ range over the next six weeks".

       The campaign is scheduled to kick off on May 20, 2024.

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       Customers can pick 10 out of 20 available offers and earn up to ￡50 in Clubcard points.

       These points can then be turned into vouchers worth ￡100, which can be used at over 100 Tesco reward partners.

       Customers will still earn Clubcard points on their purchases, whether they are taking part in the promotion or not.

       Tesco has partnered with EagleAI for its Clubcard Challenges campaign.

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       Lizzie Reynolds, Group Membership and Loyalty Director at Tesco said: “We are constantly looking for ways to make Clubcard work harder for our customers.

       "With Clubcard Prices on around 8,000 products, it is saving customers up to ￡360 off the annual cost of their groceries.

       "Personalisation is about using what we know about customers to make their experience better and our rewards more helpful and we’re very excited to see how our customers respond to Clubcard Challenges.”

       At present, Tesco Clubcard members get one point for every ￡1 they spend on eligible purchases, both online and in Tesco stores.

       These points can be traded for vouchers worth twice their value at over 100 reward partners, including places like Cadbury World, Thorpe Park Resort, and Pizza Express.

       Members can also use their vouchers to get a three-month subscription to Disney+. Signing up for a Tesco Clubcard is free and can be done online.