LOS ANGELES, Jan. 25 (Xinhua) -- The 2024 National Association of Music Merchants (NAMM) Show, one of the world's biggest music industry trade shows, kicked off in Southern California on Thursday, showcasing the latest products and technologies in music, sound and entertainment sectors.

       More than 3,000 brands in the music industry and attendees from over 110 countries across the globe participated in the leading show, held at the Anaheim Convention Center.

       The event, running from Thursday through Sunday, offers participants a dynamic way to experience a wide array of the latest music instruments and innovations, educational sessions and live concerts.

       Chinese brands have gained strong foothold at the annual show in recent years, displaying their latest music, sound and entertainment products and technologies. This year, many Chinese brands joined the show.

       Donner, a musical company based in southern China's Guangdong Province, debuted a variety of products at the show, including an effects pedal in collaboration with Jack White's Third Man Hardware. The leading musical instrument manufacturer also launched its latest electronic drum kit and digital piano.

       More than 200 live performances and a series of education talks will be held during the annual show.