KUALA LUMPUR: Publicis Groupe is reinforcing its commitment to clients’ transformational growth through two senior appointments across the creative and strategy verticals.
Emir Shafri has been named chief creative officer and Andrew Michau has been named chief strategy officer for Publicis Groupe, both of which are internal promotions that take effect immediately.
Emir will drive the company’s creative ambition while Michau enhances the company’s integrated, and data-led approach to connected solutions, the agency said in a statement.
Providing their expertise to clients in the region, both Emir and Michau will report to Neil Hudspeth, CEO of Publicis Groupe Malaysia and global client leader for Asia-Pacific.
Emir joined Publicis Groupe Malaysia in May 2019 as executive creative director and has since been instrumental in elevating creative products and helping some big brands win in this platform world.
As the new chief creative officer, he will develop and head creative communications, bringing together brand-building ideas with a modern approach.
“It’s been a refreshing experience working alongside and learning from some of the most talented thinkers, storytellers, artists, digital tinkerers, customer experience builders as well as data and human insights detectives over the past few years.
“I’m excited to write our next chapter with this amazing team by bringing together their diverse skills to help businesses solve their most pressing problems with creativity,” said Emir.
Another Publicis Groupe veteran, Michau, as chief strategy officer, will drive diverse thinking and functional insights across teams, thereby promoting a culture that delivers extraordinary work.
As the company evolves to better integrate a broader strategy and insights team, Michau will continue to drive and lead strategy for clients while maintaining close relationships with them.
He has a proven ability to understand the nuances of brand-led storytelling, customer experience and earned media, and how they work together to create cutting-edge strategies that come to life across various platforms and communities.