KUALA LUMPUR: Asia Media Group Bhd is exploring a potential collaboration with Lookhere Network Sdn Bhd, which may involve a stake in a joint venture or partnership to further expand business operations.

       It said in a filing with Bursa Malaysia that the two parties had entered into a memorandum of agreement in pursuing a collaboration to leverage each other's forte in the multimedia and technology industry in Malaysia.

       Asia Media is targeting to expand its digital advertising services to the out-of-home market segment.

       "It is the intention of the Board to explore business opportunities with LOOKHERE, which is mainly engaged in providing digital advertising on HD quality digital signage advertising panels located in residential buildings, with the objective of paving a quicker access for AMEDIA to venture into the out-of-home market segment," it said.

       At 12.30pm, shares in Asia Media were last traded unchanged at 13 sen a share on the back of 142,500 units exchanging hands.