OPINION

       TOPSHOT-BRITAIN-POLITICS-REFORM UK-PRESSER (Image: Getty)

       Sorry Kemi, but in the vibes era showbiz Farage will keep on winning. The under-siege Tory leader should keep this in mind after taking a swipe at Reform UK chief Nigel Farage. With her party increasingly sidelined by the populist insurgents, she told The Telegraph that Farage is in "showbusiness" rather than politics.

       In an obvious dig at Farage's I'm A Celebrity appearance, Badenoch said: "This isn't I’m A Celebrity or Strictly Come Dancing. You don't vote for the person that you're enjoying watching and then switch off when the show’s over." While acknowledging Farage's appeal, the Tory leader added: "You've got to live with that person in your life, in your family's life, at work and so on."

       Maximizing Your Budget: Affordable Senior Apartments GuideVisionery Echo| Sponsored Sponsored

       Search Now

       Undo

       DON'T MISS

       Powered by

       I'm no Nigel Farage fanboy - but there's no way Rupert Lowe's lot will bring him down

       139 Comments

       Nigel Farage predicts how many seats Reform will win in local elections ahead of rally

       371 Comments

       Keir Starmer in trouble as Nigel Farage and Dominic Cummings hold secret meeting

       138 Comments

       New poll reveals Labour is the ‘anti-fun' party that loves to ban things people enjoy

       70 Comments

       ‘We'll get her out' Plotters share plans to oust Kemi Badenoch after local elections

       632 Comments

       Nigel Farage 'horrified' as Reform devastated by civil war with party split in two

       635 Comments

       I was in the room at Nigel Farage press conference before moment no one was expecting

       49 Comments

       Bombshell poll shows Reform with highest ever level of support in Scotland

       78 Comments

       Keir Starmer is terrified of Nigel Farage - here's why Labour majority is no comfort

       113 Comments

       Rupert Lowe refuses to rule out Tory defection in bombshell move after Reform sacking

       178 Comments

       Sky's Trevor Philips delivers four-word swipe at Kemi Badenoch as he suggests next leader

       50 Comments

       'Fooling no one!' Nigel Farage erupts at Kemi Badenoch over net zero speech

       99 Comments

       Laughing Nigel Farage brands Donald Trump 'even more eurosceptic than me' over EU tariffs

       137 Comments

       Reform UK poll victory as Nigel Farage handed huge by-election boost

       134 Comments

       Cut IT Costs & Boost Security with This Simple Tool. Research small business network access controlAccess Management| Sponsored Sponsored

       Click Here

       Undo

       Furious Tories accuse Nigel Farage of 'sham announcement' over Reform defections

       109 Comments

       Kemi Badenoch slammed as 'weak' by former Tory MP Andrea Jenkyns

       47 Comments

       Maximizing Your Budget: Affordable Senior Apartments GuideVisionery Echo| Sponsored Sponsored

       Search Now

       Undo

       Nigel Farage could be pulling No10's strings already without even being in power yet

       59 Comments

       Reform UK warning - five reasons Nigel Farage's party is now facing high danger

       256 Comments

       Maximizing Your Budget: Affordable Senior Apartments GuideVisionery Echo| Sponsored Sponsored

       Search Now

       Undo

       New polling breakthrough for Reform UK ahead of elections

       735 Comments

       Kemi Badenoch takes brutal swipe at Nigel Farage after Reform top poll

       260 Comments

       Exploring Quality Senior Living Arrange ments for Enhanced Life ExperiencesVisionery Echo| Sponsored Sponsored

       Search Now

       Undo

       I'm no Nigel Farage fanboy - but there's no way Rupert Lowe's lot will bring him down

       139 Comments

       Nigel Farage predicts how many seats Reform will win in local elections ahead of rally

       371 Comments

       Maximizing Your Budget: Affordable Senior Apartments GuideVisionery Echo| Sponsored Sponsored

       Search Now

       Undo

       Keir Starmer in trouble as Nigel Farage and Dominic Cummings hold secret meeting

       138 Comments

       New poll reveals Labour is the ‘anti-fun' party that loves to ban things people enjoy

       70 Comments

       Exploring Quality Senior Living Arrange ments for Enhanced Life ExperiencesVisionery Echo| Sponsored Sponsored

       Search Now

       Undo

       ‘We'll get her out' Plotters share plans to oust Kemi Badenoch after local elections

       632 Comments

       Nigel Farage 'horrified' as Reform devastated by civil war with party split in two

       635 Comments

       Cut IT Costs & Boost Security with This Simple Tool. Research small business network access controlAccess Management| Sponsored Sponsored

       Click Here

       Undo

       I was in the room at Nigel Farage press conference before moment no one was expecting

       49 Comments

       Bombshell poll shows Reform with highest ever level of support in Scotland

       78 Comments

       Power Up Your TradingTradeStation| Sponsored Sponsored

       Learn More

       Undo

       Keir Starmer is terrified of Nigel Farage - here's why Labour majority is no comfort

       113 Comments

       Rupert Lowe refuses to rule out Tory defection in bombshell move after Reform sacking

       178 Comments

       Maximizing Your Budget: Affordable Senior Apartments GuideVisionery Echo| Sponsored Sponsored

       Search Now

       Undo

       Sky's Trevor Philips delivers four-word swipe at Kemi Badenoch as he suggests next leader

       50 Comments

       'Fooling no one!' Nigel Farage erupts at Kemi Badenoch over net zero speech

       99 Comments

       Nerve Pain Reliever Discovered in Natural SerumMy Health Now| Sponsored Sponsored

       Undo

       Laughing Nigel Farage brands Donald Trump 'even more eurosceptic than me' over EU tariffs

       137 Comments

       Reform UK poll victory as Nigel Farage handed huge by-election boost

       134 Comments

       Furious Tories accuse Nigel Farage of 'sham announcement' over Reform defections

       109 Comments

       Kemi Badenoch slammed as 'weak' by former Tory MP Andrea Jenkyns

       47 Comments

       Nigel Farage could be pulling No10's strings already without even being in power yet

       59 Comments

       Reform UK warning - five reasons Nigel Farage's party is now facing high danger

       256 Comments

       New polling breakthrough for Reform UK ahead of elections

       735 Comments

       Kemi Badenoch takes brutal swipe at Nigel Farage after Reform top poll

       260 Comments

       I'm no Nigel Farage fanboy - but there's no way Rupert Lowe's lot will bring him down

       139 Comments

       Nigel Farage predicts how many seats Reform will win in local elections ahead of rally

       371 Comments

       Keir Starmer in trouble as Nigel Farage and Dominic Cummings hold secret meeting

       138 Comments

       New poll reveals Labour is the ‘anti-fun' party that loves to ban things people enjoy

       70 Comments

       ‘We'll get her out' Plotters share plans to oust Kemi Badenoch after local elections

       632 Comments

       Nigel Farage 'horrified' as Reform devastated by civil war with party split in two

       635 Comments

       I was in the room at Nigel Farage press conference before moment no one was expecting

       49 Comments

       Don't miss... Kemi Badenoch takes brutal swipe at Nigel Farage after Reform top poll

       SUBSCRIBE Invalid email

       We use your sign-up to provide content in ways you've consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. Read our Privacy Policy

       The problem for Kemi is that right now "vibes" matter. Voters are attracted to Farage's perceived authenticity and his calculation that I'm A Celebrity would boost his profile paid off.

       The fact is that far more people know who Farage is than Badenoch and that pays off handsomely at election times.

       Name and brand recognition, alongside the right vibes, are what currently boost Reform.

       Sponsored

       Visionery Echo| Sponsored Sponsored

       Search Now

       Explore Affordable Luxury: Top SUV Choices for Savvy Buyers

       Undo

       By contrast, not only is the Conservative Party increasingly sidelined in the national conversation, but voters are not going to easily forget 14 years of abject failure.

       DON'T MISS

       Powered by

       I'm no Nigel Farage fanboy - but there's no way Rupert Lowe's lot will bring him down

       139 Comments

       Nigel Farage predicts how many seats Reform will win in local elections ahead of rally

       371 Comments

       Keir Starmer in trouble as Nigel Farage and Dominic Cummings hold secret meeting

       138 Comments

       New poll reveals Labour is the ‘anti-fun' party that loves to ban things people enjoy

       70 Comments

       ‘We'll get her out' Plotters share plans to oust Kemi Badenoch after local elections

       632 Comments

       Nigel Farage 'horrified' as Reform devastated by civil war with party split in two

       635 Comments

       I was in the room at Nigel Farage press conference before moment no one was expecting

       49 Comments

       Bombshell poll shows Reform with highest ever level of support in Scotland

       78 Comments

       Keir Starmer is terrified of Nigel Farage - here's why Labour majority is no comfort

       113 Comments

       Rupert Lowe refuses to rule out Tory defection in bombshell move after Reform sacking

       178 Comments

       Sky's Trevor Philips delivers four-word swipe at Kemi Badenoch as he suggests next leader

       50 Comments

       'Fooling no one!' Nigel Farage erupts at Kemi Badenoch over net zero speech

       99 Comments

       Laughing Nigel Farage brands Donald Trump 'even more eurosceptic than me' over EU tariffs

       137 Comments

       Reform UK poll victory as Nigel Farage handed huge by-election boost

       134 Comments

       Exploring Top High-Interest Savings Options in AmericaVisionery Echo| Sponsored Sponsored

       Learn More

       Undo

       Furious Tories accuse Nigel Farage of 'sham announcement' over Reform defections

       109 Comments

       Kemi Badenoch slammed as 'weak' by former Tory MP Andrea Jenkyns

       47 Comments

       A jumping bunny for Easter loved by millions of peopleOutfany| Sponsored Sponsored

       Shop Now

       Undo

       Nigel Farage could be pulling No10's strings already without even being in power yet

       59 Comments

       Reform UK warning - five reasons Nigel Farage's party is now facing high danger

       256 Comments

       A 2025 Easter simulated striped bunny that has been repeatedly repurchasedOutfany| Sponsored Sponsored

       Shop Now

       Undo

       New polling breakthrough for Reform UK ahead of elections

       735 Comments

       Kemi Badenoch takes brutal swipe at Nigel Farage after Reform top poll

       260 Comments

       Easy and Nutritious Meal Delivery Services for Seniors in the U.S.Visionery Echo| Sponsored Sponsored

       Learn More

       Undo

       I'm no Nigel Farage fanboy - but there's no way Rupert Lowe's lot will bring him down

       139 Comments

       Nigel Farage predicts how many seats Reform will win in local elections ahead of rally

       371 Comments

       Meal Delivery for Seniors: Easy, Nutritio us, and Hassle-Free OptionsVisionery Echo| Sponsored Sponsored

       Learn More

       Undo

       Keir Starmer in trouble as Nigel Farage and Dominic Cummings hold secret meeting

       138 Comments

       New poll reveals Labour is the ‘anti-fun' party that loves to ban things people enjoy

       70 Comments

       Innovative Approaches To Senior Welln ess: The Role Of Meal Services In Healthy AgingVisionery Echo| Sponsored Sponsored

       Learn More

       Undo

       ‘We'll get her out' Plotters share plans to oust Kemi Badenoch after local elections

       632 Comments

       Nigel Farage 'horrified' as Reform devastated by civil war with party split in two

       635 Comments

       Exploring Innovative Solutions To Enhance Senior Wellness Through Meal ServicesVisionery Echo| Sponsored Sponsored

       Learn More

       Undo

       I was in the room at Nigel Farage press conference before moment no one was expecting

       49 Comments

       Bombshell poll shows Reform with highest ever level of support in Scotland

       78 Comments

       Exploring Affordable Senior Living Options NationwideVisionery Echo| Sponsored Sponsored

       Search Now

       Undo

       Keir Starmer is terrified of Nigel Farage - here's why Labour majority is no comfort

       113 Comments

       Rupert Lowe refuses to rule out Tory defection in bombshell move after Reform sacking

       178 Comments

       Discover Affordable Senior Living Soluti ons Across the United StatesVisionery Echo| Sponsored Sponsored

       Search Now

       Undo

       Sky's Trevor Philips delivers four-word swipe at Kemi Badenoch as he suggests next leader

       50 Comments

       'Fooling no one!' Nigel Farage erupts at Kemi Badenoch over net zero speech

       99 Comments

       Affordable Elegance: Best SUV Options for Smart ShoppersVisionery Echo| Sponsored Sponsored

       Search Now

       Undo

       Laughing Nigel Farage brands Donald Trump 'even more eurosceptic than me' over EU tariffs

       137 Comments

       Reform UK poll victory as Nigel Farage handed huge by-election boost

       134 Comments

       Furious Tories accuse Nigel Farage of 'sham announcement' over Reform defections

       109 Comments

       Kemi Badenoch slammed as 'weak' by former Tory MP Andrea Jenkyns

       47 Comments

       Nigel Farage could be pulling No10's strings already without even being in power yet

       59 Comments

       Reform UK warning - five reasons Nigel Farage's party is now facing high danger

       256 Comments

       New polling breakthrough for Reform UK ahead of elections

       735 Comments

       Kemi Badenoch takes brutal swipe at Nigel Farage after Reform top poll

       260 Comments

       I'm no Nigel Farage fanboy - but there's no way Rupert Lowe's lot will bring him down

       139 Comments

       Nigel Farage predicts how many seats Reform will win in local elections ahead of rally

       371 Comments

       Keir Starmer in trouble as Nigel Farage and Dominic Cummings hold secret meeting

       138 Comments

       New poll reveals Labour is the ‘anti-fun' party that loves to ban things people enjoy

       70 Comments

       ‘We'll get her out' Plotters share plans to oust Kemi Badenoch after local elections

       632 Comments

       Nigel Farage 'horrified' as Reform devastated by civil war with party split in two

       635 Comments

       I was in the room at Nigel Farage press conference before moment no one was expecting

       49 Comments

       Explore Affordable Luxury: Top SUV Choices for...Visionery Echo

       Undo

       by Taboola by Taboola

       Sponsored Links Sponsored Links

       Promoted Links Promoted Links

       Discover Nutritious Meal Delivery Choices Acro...Visionery Echo

       Undo

       by Taboola by Taboola

       Sponsored Links Sponsored Links

       Promoted Links Promoted Links

       Convenient and Nutritious Meal Delivery...Visionery Echo

       Undo

       by Taboola by Taboola

       Sponsored Links Sponsored Links

       Promoted Links Promoted Links

       Discover the best high interest rate savings...Visionery Echo

       Undo

       by Taboola by Taboola

       Sponsored Links Sponsored Links

       Promoted Links Promoted Links

       Farage is boosted by his media exposure and the Rupert Lowe saga is unlikely to seriously kneecap Reform UK.

       Badenoch may wish for Farage's star to fall but right now it is the Tories who look tired, forlorn, and redundant.

       Reform and Farage have the momentum, the vibes, and the brand recognition. What exactly does the Conservative Party offer?