The pro-gun lobby in the US has a favourite statement. Guns don’t kill people, people kill people. It appears that e-commerce giants have a similar motto. Algorithms don't choose for the consumer; consumers choose for themselves.

       Until recently unfair market practice in the retail sector largely revolved around predatory pricing. In some case, it involved using market muscle to prevent rivals from expanding their consumer base. Today, unfair market practices are often baked into the business model using tech-based platforms of e-commerce companies. Anti-trust ...