Elon Musk has restored the X account of conspiracy theorist Alex Jones, pointing to a poll on the social media platform formerly known as Twitter that came out in favor of the Infowars host who repeatedly called the 2012 Sandy Hook school shooting a hoax.
It poses new uncertainty for advertisers, who have fled X over concerns about hate speech appearing alongside their ads, and is the latest divisive public personality to get back their banned account.
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Musk posted a poll on Saturday asking if Jones should be reinstated, with the results showing 70% of those who responded in favor. Early Sunday, Musk tweeted, “The people have spoken and so it shall be.”