YOUTUBE star Deepak Nagar was murdered in cold blood after being beaten to death in a "frenzied" attack by a mob at a party.
Deepak, 28, begged for mercy as he was clubbed with sticks in the early hours of Monday morning at a rented holiday home in Greater Noida, India.
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YouTuber Deepak Pradesh was bludgeoned to death in a violent attack at a house party
Known for his comedic sketches and and parody videos, the affable prankster boasted more than 500,000 subscribers on his YouTube channel.
But Deepak succumbed to his fatal injuries shortly after arriving at a hospital in the Gautam Buddha Nagar district of Uttar Pradesh.
Doctors stated that he suffered multiple fractures, haemorrhages, and severe head trauma consistent with a deadly mob attack.
According to eyewitness accounts, a heated argument between friends erupted around 3am after comments were made over old disputes, Timely Mint News reports.
Ankit Sharma, a party attendee who witnessed the assault, said the situation escalated quickly after some initial name-calling and minor scuffling.
"One of them landed a forceful punch straight to Deepak’s head, knocking him to the ground,” she said.
The internet sensation was then set upon by seven attendees, according to the report, who unleashed a flurry of kicks and blows on his body.
The mob then grabbed wooden sticks used as decor in the holiday home and bludgeoned him repeatedly until his body lay lifeless.
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“It was a frenzied attack. He was screaming and crying while they showed no signs of stopping the brutal beating," Ankit added.
A First Information Report (FIR) has been registered at the local Dankaur police station against the seven attendees who allegedly participated in the fatal assault.
According to multiple reports, the seven man mob have been identified as Manish, Prince, Vicky, Yogendra, Vijay, Kapil, and Minku.
It's claimed that Manish - one of Ankit's friends who is also a YouTuber - had organised the party on Sunday in Mohammadpur Gurjar village after selling his channel for Rs 60,000 (￡571).
The accused are reported to be in hiding as a massive manhunt has been launched to apprehend them.
Fans of the much-loved YouTuber have been paying their tributes following the shock of his untimely death.
The YouTube community has also united to demand justice for Deepak and strict punishment for those responsible for his brutal killing.