PETALING JAYA: Convenience store chain KK Super Mart apologised for its oversight in selling socks with the word Allah printed on them.

       In a statement on its Facebook page, the company said sorry and added it had stopped the sale of the socks.

       "We regret the incident and take this seriously," read the statement, which went on to explain that the socks were part of a consignment product from a vendor.

       "We have contacted the vendor for further explanation. KK Super Mart also thanks the public for their comments on the matter.

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       "We apologise once again and will ensure this does not happen again," it said.

       The company also published an apology from the vendor, Xin Jian Chang Sdn Bhd from Batu Pahat in Johor, which admitted their mistake.

       "We deeply regret this incident, and admit our mistake in not carefully inspecting the product procured from China.

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       "We will be more careful and sensitive in the future.

       "We apologise to all Muslims and also KK Supermart & Superstore Sdn Bhd," said the vendor, referring to the company that operates the 24-hour KK Super Mart.

       The post had since received over a thousand comments and shares, with mixed reactions from users.

       The company's founder and executive chairman, Datuk Seri Dr KK Chai later announced that the company would hold a press conference on Saturday (March 16) regarding the incident.