KUALA LUMPUR: UEM Sunrise Bhd has partnered with nine local companies to strengthen its relationships and explore ways to address the rising cost of building materials, as well as leveraging on existing platforms.

       Yesterday, the property developer inked a Memorandum of Understanding (MoU) with nine companies, namely Guocera Sdn Bhd, Bofi (Malaysia) Sdn Bhd, Innocera Marketing Sdn Bhd, Electrolux Malaysia Sdn Bhd,.

       Cement Industries of Malaysia Bhd (CIMA), Panasonic Malaysia Sdn Bhd, Signature Cabinet Sdn Bhd, Aurum Precast Sdn Bhd and Gamuda IBS Sdn Bhd.

       In a statement, UEM said the MoU falls under the company’s vendors partnership programme.

       UEM Sunrise chief executive officer Sufian Abdullah said the partnership programme allows the group to collaborate closely with its partners in the long run, adding that the companies would be able to leverage their respective marketing platforms to cross-market and increase brand awareness.

       “We look forward to achieving these synergies as part of managing the risk of price fluctuations and, supply and demand uncertainties.