DKSH Malaysia, a market expansion service provider for fast-moving consumer goods (FMCG) in Asia, will be introducing new brands to the hotel, restaurant and cafe (HORECA) industry at the Food and Hotel Malaysia 2022 (FHM 2022) trade show happening now till April 1.

       According to DKSH Malaysia head country management and vice president, FMCG, Puneet Mishra, the company will be introducing brands such as Skippy, HoneyB and Ferrero to the HORECA industry for the first time.

       The company will also be showcasing products from its long-term business partners like Monin, Emborg, Fuji Oil, Kerry, Mondelez, Lotus as well as own brands SCS Butter and Buttercup.

       “We are staying true to our purpose of ‘enriching people’s lives’ by introducing an excellent range of products as well as supply chain and application solutions to our business partners, while ensuring that we deliver exceptional clients and customers experience,” said Mishra.

       “(Visitors will also be able to have) a bird’s-eye view of DKSH’s capability to provide a comprehensive and tailor-made portfolio of value-added services for their business requirements across the supply chain, A&P collaboration, market insights, after-sales service, technical advisory, and many more.”

       He added that there will also be intensive product tasting and application demonstrations at FHM 2022.

       Back for the first time in two years since the Covid-19 pandemic hit, FHM 2022 is being held at the Kuala Lumpur Convention Centre (KLCC) and aims to facilitate new business connections as well as push innovations in the food and hospitality community.

       Mishra said DKSH Malaysia is looking forward to gaining new insights and updates on the evolution and latest developments in the food and hospitality industries.

       “Through FHM, we managed to break through from the product innovation perspective by discovering the latest food and beverage trends and gathering inspirations from culinary competition contestants.

       “These experiences and knowledge gain – particularly on new food and beverage equipment innovation – enabled us to assist our business partners in simplifying food preparation processes and optimising production costs,” he said.

       Establishing its presence in Malaysia with its first branch in Penang in 1923, DKSH now serves a network of more than 170 clients and 14,000 customers across the different business units in Malaysia and is working with some of the biggest brands in FMCG, such as Ferrero, Kraft Heinz, Pepsico and OSK.

       “We are proud to build their market share in Malaysia and bring their products to Malaysian consumers. We provide a complete range of specialised services along the entire value chain (sourcing, market analysis and research, marketing and sales, distribution and logistics, after-sales services) for companies and brands to grow their businesses in new or existing markets,” he said.

       Over the years, he added that DKSH has delivered growth to many clients and customers.

       “BOH, one of our long-time FMCG clients, won the Brand of the Year 2021/22 under the Malaysia Tea category at the prestigious World Branding Awards.

       “Having recognised the client’s need to critically enhance its distribution processes, we planned out a customised full-service distribution model for BOH.

       “Spearheaded by an exclusive and experienced sales team, we focused on expanding its distribution coverage across the market, while ensuring timely marketing and promotion execution,” he said.

       Aside from that, he added, DKSH has also partnered with Unilever International on building the brand Horlicks in the Malaysian market and has helped the company increase market share for five quarters straight.

       As for Pepsico, Mishra said: “We achieved strong double-digit growth for Lays, Pepsico over the past three years, overtaking competitors in becoming No.2 in the snacks category in hypermarkets and supermarkets. The strong growth was driven by portfolio expansion, promotional drive on core products with impactful visibility, as well as impulse stimulation via exciting innovations.”

       He added that in the last three years, DKSH delivered an outstanding double-digit growth for Mars Petcare through strong collaboration and business agility as well as increased the competitive edge for Unicharm by delivering strong single-digit growth in 2021 in the Malaysia diaper category that is declining at -4%.

       As an active participant at FHM, he opines that the events provides an ideal platform for DKSH to showcase its food services business line and connect with international and local players from both the food and hospitality industries.

       “We are confident that our presence at FHM 2022 will give us the leverage to strengthen our food service business through the expansion of our customer base and distribution footprint,” he said.

       For more information on DKSH Malaysia, go to www.dksh.com/my-en/home. To register for FHM 2022, go to www.foodandhotel.com or email fhm.my@informa.com