KUALA LUMPUR: Mah Sing Group Bhd’s phase one of Erica@Meridin East, comprising 155 units with a gross development value of RM79.3mil, was fully booked during its official property launch over the weekend.
In a statement yesterday, group chief executive officer Datuk Ho Hon Sang (pic) said the fast take-up was a testament that demand for affordably priced properties with good quality at strategic locations will remain resilient.
“The encouraging response shows that landed property segments are still in great demand. Hence, we are now opening phase two for registration, we are confident the take-up will be able to replicate the performance of Erica phase one,” he said.
Phase two of Erica comprises 210 units.
Ho noted that the excellent take-up was achieved following the development’s unique value propositions as the township features affordably priced homes with spacious layouts, various facilities and 24-hour security within a rich green living environment.
The township was recently awarded The Southern Star Award (Honours) at the prestigious StarProperty Awards 2021.
“Apart from that, we are very encouraged with our digital efforts in reaching out to our potential customers, as most of the Erica owners are approached via the digital platform,” he added.
Launched in 2016, Meridin East is the largest mixed development by Mah Sing, which consists of residential, commercial and light industries development with a total land size of 1,313 acres. It is a sustainable township with over 500 acres of green belt surrounding the area.
To date, more than 2,000 units of houses were handed over to purchasers with a more than 70% occupancy rate.
“We have developed around 30% of the township where some of the landscape and facilities are ready to be enjoyed by the residents and also surrounding communities.
“This will be a value-added feature for this project, as our potential buyers can have an actual view of the township and the quality of our houses which gives them more confidence in our products,” said Ho.