KUALA LUMPUR: The Communications and Digital Ministry will summon several social media platform providers to discuss issues related to inappropriate advertising content on their platforms.

       Minister Fahmi Fadzil (pic) said the discussion aimed at getting clarifications concerning inappropriate and offensive advertisements, such as those with sexual content, which should not be displayed in the country.

       "Typically, the advertisements presented to us are based on what the algorithm thinks we like to watch. For example, if we enjoy watching cars, then more car-related ads are presented to us. So, I understand this issue.

       "Yes, various social media platforms have their own algorithms, and that’s why the issue of algorithms is quite problematic and can result in a kind of tunnel syndrome or echo chamber.”

       Fahmi said this in reply to Senator Hussin Ismail who wanted to know the government’s efforts in restricting inappropriate advertisements on social media, during the Dewan Negara sitting on Thursday.- Bernama