The week began with the government proposing a slew of changes in the consumer protection rules that, besides protecting the interest of consumers, aim to make e-commerce companies more accountable and responsible. The rules have created quite a stir among companies, with some anticipating a change in their business structure if these are implemented.

       Why are e-commerce firms worried and what will change for online shoppers? Let’s find out. Why has the government proposed the new e-commerce guidelines? The amendments to the Consumer Protection (E-Commerce) Rules, 2020, which ...