KUALA LUMPUR: Mitsubishi Motors Malaysia has appointed Shinya Ikeda as its new CEO, effective from Oct 11.

       In a statement, Mitsubishi said Ikeda succeeded Tomoyuki Shinnishi who was in the role since October 2016.

       Ikeda was previously general manager in the automotive business in Mitsubishi Corp.

       He first joined the company in 2008 to manage the automotive business investment in Malaysia.

       Between March 2009 and May 2012, he served as the CFO and general manager of Mitsubishi Motors Malaysia, leading its new business development.

       Ikeda has since held various leadership roles and experience in automotive and finance businesses within Mitsubishi Corporation and across all markets such as Japan, Indonesia, Russia, and Germany.

       "As announced in the Mitsubishi Motors Corporation (MMC) Mid-Term Business Plan last year, MMC will continue to focus on the ASEAN market and particularly Malaysia as the country is one of the most important markets in the world to expand the Mitsubishi brand presence.

       "I look forward to working with the team to contribute with the knowledge and experience that I’ve had. I am also happy to be back in Malaysia as the country is home to various diversified food and culture and also people with enormous talent and potential,” said Ikeda.