KOTA KINABALU: Sabah wants to further enhance its position in the Singapore tourism market, says Datuk Joniston Bangkuai.

       The state Tourism, Culture and Environment Assistant Minister said familiarising Singaporean travel agents with the state's diverse range of products and destinations on a frequent basis was among the steps being taken.

       “Sabah needs to capitalise on Singapore's status as a crucial aviation hub that caters to many international flights and travellers,” said Bangkuai, who is also Sabah Tourism Board (STB) chairman, on Thursday (Feb 29).

       “Sabah, with its distinctive offerings, stands to benefit significantly by tapping into this vibrant market,” Bangkuai said.

       He also encouraged business investors in Singapore to explore opportunities in Sabah's tourism sector.

       The Meet-The-Experts programme, organised by Tourism Malaysia in collaboration with the Sabah Tourism Board and Sabah Trade and Tourism Office Singapore, is a targeted business-to-business (B2B) session.

       It aimed to introduce Sabah's tourism products to 20 Singaporean travel agents. 26 local representatives, including travel agents, tourism product owners, and hoteliers from Sabah, participated.

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       Present were Tourism Officer from Tourism Malaysia Headquarters, Ahmad Faizal; Sabah Trade and Tourism Office Singapore Chief Executive Officer Wendy Clare Stephens; and Sabah Tourism Board Deputy Chief Executive Officer Tay Shu Lan.