After creating a buzz in the movie world, ‘83’ – a film based on India’s triumph in the 1983 cricket world cup – has hit the NFT (non-fungible token) market. The movie’s official digital collectibles sold Rs 10 lakh worth of digital collectibles within an hour of launch by NFT marketplace Social Swag.

       The NFTs sold by the platform comprise a portfolio of digital and phygital NFTs that seek to appeal both to Bollywood and cricket fans, as well as NFT collectors and enthusiasts, globally. Based on the true story of India’s iconic 1983 World ...