KUALA LUMPUR: Maybank Kim Eng Group has planned to align its brand name and entity name to Maybank as the master brand, removing Kim Eng from the name and logo, and is now known as Maybank Investment Banking Group (Maybank IBG).

       In a statement today, the group said the entities in its markets globally have adopted new company names and new logos but it will continue to be known as Maybank Investment Bank in Malaysia.

       Chief executive officer (CEO) Ami Moris said this year marks the 10th anniversary of the acquisition of Kim Eng, then the largest equities franchise in the region, followed by the formation of Maybank Kim Eng as a brand name.

       "We have grown from a single market entity in Malaysia to become the leading homegrown investment bank in ASEAN, this is a testament to our commitment to delivering to clients. Our success is measured against that.

       "From day one, we brought the whole of Maybank including the expertise of Maybank Investment Bank in Malaysia to serve clients’ advisory, funding, and investing needs.

       "Aligning the brand closer to Maybank reflects how Maybank Kim Eng has evolved to what it is today and how we want to move forward more cohesively to realise our environmental, social, and corporate governance (ESG) ambitions as a group,” she said.

       Ami also said that the next 10 years for Maybank IBG will be about becoming the region’s leading sustainability-first investment bank which the group is currently focusing on by supporting clients’ transition to sustainability-first businesses.

       The group aims to take the lead in championing the ESG agenda in ASEAN. This means becoming top of mind of clients for sustainable investing, sustainable financing, and sustainability thought leadership,” she said. - Bernama