Japanese sportswear giant ASICS will ramp up India manufacturing to 40% from 30% over the next few years to ensure steady supply, a top executive told Reuters, as the country's regulations force global brands to pause imports of footwear.
The Indian government has mandated certain standards for various footwear segments, requiring both domestic and foreign manufacturers to obtain quality certifications.
ASICS, which has also paused imports, said bringing in footwear from any country is not feasible without government certification.
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"To address this critical situation, we are strategically developing local production capabilities," ASICS India Managing Director Rajat Khurana said.
For financial year 2024-25, ASICS reached 30% local production, a government-mandated threshold that allows foreign brands to operate their own single-brand stores in India.
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The firm, which operates roughly 125 stores through franchise partners, plans to open its first brand-owned store this year and is scouting locations in and around Delhi and Mumbai, Khurana said. It aims to set up a couple more over the next few years.
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ASICS, which competes with global rivals including Nike, Adidas, and Skechers USA in India, also plans to open three new franchise stores per month between now and the end of the year.
For 2024-25, ASICS projected revenue growth of 35%-37% in India, following a 26% jump in the previous fiscal year that lifted its revenue to Rs.428 crores.
Known for its running shoes, ASICS is benefiting from a growing fitness culture in India and rising interest in tennis and pickleball among affluent urban consumers.
The local sporting goods and apparel category is expected to double to $58 billion by 2030 from 2023 levels, according to a 2024 report by consultancy firm Deloitte.
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Prime Minister Narendra Modi on Sunday (local time) showcased India's economic prowess at the India-Cyprus CEO Forum, showcasing the country's growth and potential.
Addressing the India-Cyprus CEO Forum, PM Modi emphasised that India has become the fifth-largest economy globally and is rapidly moving towards becoming the third-largest economy soon.
PM Modi said, "...In the last one decade, India has become the fifth largest economy of the world and in the very near future, we are moving very fast towards becoming the third largest economy of the world. Today, India is one of the fastest-growing emerging economies in the world... Today, India has a clear policy..."
PM Modi highlighted that India has experienced a significant digital revolution, with 50% of digital transactions worldwide happening through the Unified Payments Interface (UPI). This digital transformation has been a game-changer for the country, promoting financial inclusion and innovation.
"It has happened after 6 decades that the same government has been elected for the third consecutive time. There has been a digital revolution in the last 10 years. Financial inclusion has become an example of this. Today, 50 per cent of the world's digital transactions take place in India through Unified Payments Interface i.e. UPI," said PM Modi.
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The Prime Minister welcomed talks to include Cyprus in UPI, similar to France and said, "Many countries, like France, are associated with it. Talks are going on to include Cyprus in this and I welcome it."
He highlighted India's growing economic strength and its focus on futuristic infrastructure development. PM Modi also detailed focus areas, including the new Manufacturing Mission, maritime and port development, shipbuilding, and a rapidly expanding civil aviation sector.
The Indian government has launched the Manufacturing Mission to boost the country's manufacturing sector, focusing on sectors like electronics, information technology, semiconductors, biotech, and green development. This initiative aims to make India a global hub for semiconductor manufacturing and promote economic growth.
"We are investing more than a hundred billion dollars annually in developing futuristic infrastructure in India. In this year's budget, we have started the Manufacturing Mission. Our focus is on maritime and port development. We are also giving priority to shipbuilding and shipbreaking. A new policy is also being brought for this. The civil aviation sector is also moving forward rapidly. Innovation has become a strong pillar of India's economic strength. Our more than 1 lakh startups sell solutions, not just dreams...," said PM Modi.
PM Modi invited investors to take advantage of India's growth story, emphasising the country's favourable policies, thriving market, and growing talent pool. He encouraged companies to co-develop, co-design, and co-produce in India, leveraging economic and technological growth.
"Many Indian companies have also seen Cyprus in Cyprus and in a way Cyprus as a gateway to Europe. Today mutual trade has reached 150 million dollars. But the real potential of our relationships is much more than that. Most of you are associated with India," he said.
PM Modi said that, after tax reforms and decriminalising several laws, the government has given importance to the ease of doing business.
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"Friends, you know very well that we have done tax reforms. One nation, one tax system has been introduced with GST. Corporate tax has been made. We have done the work of decriminalizing thousands of laws. We have given equal emphasis on ease of doing business as well as trust of doing business. Today India has a clear policy. Along with this, there is also a stable policy," he said.
PM Modi said that this visit was the first for India's Prime Minister after two decades. During this visit, the first meeting was a business forum, showing the importance associated with the economic world.
"After twenty-three years, the Prime Minister of India has arrived in Cyprus. And the first program is being organised for the Business Round Table. This is an indication of the importance of people's association with the economic world in the relationship between India and Cyprus. I have listened very carefully to your thoughts," he said.
PM Modi said that India realises Cyprus' commitment to building economic ties.
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"I have realized your commitment to India Cyprus economic ties. Just in your thoughts. Not a possibility. I also feel the resolution. There is immense potential for advancement in our relationship. Cyprus has been our trusted partner for a long time, which you also mentioned. And significant investment has also been made in India from here," he said.
PM Modi said that the Indian economy is growing in the civil aviation and start-up sectors, with hundreds of unicorns.
"It is also growing rapidly in the civil aviation sector. Indian companies have placed new orders for more than 1,000 aircraft. Innovation has become a strong pillar of India's economic strength. More than one hundred thousand of our start-ups. Not just dreams sell solutions. Of these, hundreds have become unicorns. India is in the balance of economy and ecology," he said.
PM Modi said India is committed to securing a sustainable future. "India believes, and we are committed to paving the way for a clean and green future. By 2030, we are moving very fast toward the target of 500 gigawatts of renewable energy. Growth of green shipping and up to 2030. They are working fast to make the railways 100% carbon neutral. AI Mission, Quantum Mission, Semiconductor Mission, Critical Mineral Mission, Nuclear Power Mission are becoming the new engine of our growth engine," he said.
PM Modi is visiting Cyprus from June 15-16, at the invitation of President Nikos Christodoulides, the first by an Indian prime minister in over 20 years.
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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