Here in the UK we love coffee so much that each person consumes around 2.9 kilograms a year. Most people prefer their coffee made at home, but once in a while a trip to the coffee shop is also nice.
There's a staggering number of coffee shops dotted around the nation, where you can find coffees of various prices.
Brits drink an impressive 35,770 million cups of coffee every year, but just how much is a good coffee worth?
Is £40 too much? Because that's the cost of a cup made from Black Ivory Coffee, the most expensive coffee in the world.
Black Ivory Coffee is a brand of the brew produced by the Black Ivory Coffee Company Ltd based in northern Thailand and just one mug of this luxury hot beverage will set you back $50 (£40.90).
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The luxurious coffee is made from Arabica coffee beans which go through a strange process. The beans are actually consumed by elephants and then collected from their waste, which is partly why the it is extremely expensive.
The company produces their coffee in the Surin province located in north east Thailand, where approximately 20 elephants consume the raw coffee cherries.
It takes around 33 kilograms of the cherries to produce one kilogram of the finished product which is then sold for $2,000 (approximately £1,626), to luxury hotels who then sell it at £40 a cup.
The company claims to rescue elephants from conflict and according to its mission statement, turning a bad situation into a good one.
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The website states: "The mission of Black Ivory Coffee is to take a negative situation, namely human-elephant conflict and turn it into a positive one by creating a luxury product that helps not hurts elephants. It must also taste great, be distinctive and create a lasting, positive and memorable experience for the guest."
Black Ivory Coffee also sell a "limited quantity" of their products via their website saved for "open minded, adventurous food and drink lovers."
A single 40 gram package of the coffee cost a hefty £126.
But according to Eva Kovacs, who left a 5-star rating on the product, it is the "best coffee" she's ever had and "worth [the] money."