Football fanatic Noel Barton, 59, runs a bed store in Birmingham and it's impossible to miss with 400 St George's cross flags strung up around the shop. The 59-year-old grandfather has built up his collection over the years and decorates the VIP Beds shop at every major tournament. Noel, who has owned the shop for nine years, told BirminghamLive: "I am a huge England fan. I used to go so some of the England matches when I was younger but find it hard to find the time now I run a business.
"I have been collecting the England fans for years and always deck the shop out. I have added even more this year. I have around 400.
"I love to soak up the atmosphere of a major tournament and really get behind England. I always get a great response from the customers. There is certainly no doubt who we support here."
Noel does leave his bed shop to watch the England games, though, preferring to watch them at his local in Yardley, Birmingham Live reports.