The government and the Life Insurance Corporation of India (LIC) are planning a campaign to give a big push to participation by retail investors, that includes opening of demat accounts for policyholders in IDBI Bank, in the run-up to its initial public offering (IPO). The campaign will aim to make retail investors as well as LIC policyholders aware of India’s largest public offering, said an official.

       In an effort to give LIC policyholders a chance to own a part of the insurance company, the government has reserved 10 per cent of the issue of IPO for its policyholders. To ensure ...