Less intense rate cuts, higher volumes on digital platforms and co-lending arrangements would set this festive season apart for lenders when compared to the pre-Covid period. And while most loan products remain similar across lenders, the differentiator that will attract customers would be quality of service and quick turnaround time.

       Thanks to the huge liquidity infused in the system to manage the economic impact of the pandemic, the interest rates are at an all-time low, leaving little room for price wars. The average lending rate for fresh rupee credit was 9.77 per cent in July ...