The government is hoping that offers of taxi rides and takeaway food will help overcome hesitancy among younger age groups about getting the Covid-19 vaccine.
Companies including ride-sharing app Uber and food delivery service Deliveroo have been recruited to drive uptake.
Other incentives being discussed by ministers also include vouchers and discount codes for people attending pop-up vaccine sites and booking through the NHS, social media competitions and promotional offers for restaurants.
The move comes after ministers ditched plans to require university students to show vaccine certification to access lectures and halls of residence.
Prime minister Boris Johnson is said to have been “raging” about low take-up of the free jabs by younger age groups, whose vaccination rates have lagged well behind older people.
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Just 67 per cent of 18-29 year-olds in England have received a first dose, compared to the UK total of 88.5 per cent of adults across all age groups. With a total of 84.9 million doses administered in the UK, some 38.1m people have now received both doses - 72.1 per cent of adults.
Official figures released on Saturday showed 200,068 daily vaccinations, including 35,773 first jabs and 164,295 second doses.
New infections fell again to 26,144, with a seven-day total of 192,251 down 33 per cent on the previous week.
And the rate of increase in fatalities slowed, with 71 daily deaths bringing the weekly total to 488, just over 9 per cent up on the previous seven-day period.
UK news in pictures Show all 50
1/50UK news in pictures
UK news in pictures 31 July 2021 James Guy, Adam Peaty and Kathleen Dawson celebrate winning the gold medal in the mixed 4x100m medley relay final at the Tokyo Olympics
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UK news in pictures 30 July 2021 Great Britain's Bethany Shriever and Kye Whyte celebrate their Gold and Silver medals respectively for the Cycling BMX Racing at the Ariake Urban Sports Park on the seventh day of the Tokyo 2020 Olympic Games in Japan
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UK news in pictures 29 July 2021 Team GB's Mallory Franklin during the Women’s Canoe Slalom Final on day six of the Tokyo Olympic Games. She went on to win the silver medal
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UK news in pictures 28 July 2021 Canoers on Llyn Padarn lake in Snowdonia, Gwynedd. It was announced that the north-west Wales slate landscape has been granted UNESCO World Heritage Status
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UK news in pictures 27 July 2021 A view of one of two areas now being used at a warehouse facility in Dover, Kent, for boats used by people thought to be migrants.
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UK news in pictures 26 July 2021 A woman is helped by Border Force officers as a group of people thought to be migrants are brought in to Dover, Kent, onboard a Border Force vessel, following a small boat incident in the Channel
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UK news in pictures 25 July 2021 Vehicles drive through deep water on a flooded road in Nine Elms, London
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UK news in pictures 24 July 2021 Utilities workers inspect a 15x20ft sinkhole on Green Lane, Liverpool, which is suspected to have been caused by ruptured water main
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UK news in pictures 23 July 2021 Children interact with Mega Please Draw Freely by artist Ei Arakawa inside the Turbine Hall at the Tate Modern in London, part of UNIQLO Tate Play the gallery's new free programme of art-inspired activities for families
PA
UK news in pictures 22 July 2021 Festivalgoers in the campsite at the Latitude festival in Henham Park, Southwold, Suffolk
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UK news in pictures 21 July 2021 A man walks past an artwork by Will Blood on the end of a property in Bedminster, Bristol, as the 75 murals project reaches the halfway point and various graffiti pieces are sprayed onto walls and buildings across the city over the Summer
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UK news in pictures 20 July 2021 People during morning prayer during Eid ul-Adha, or Festival of Sacrifice, in Southall Park, Uxbridge, London
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UK news in pictures 19 July 2021 Commuters, some not wearing facemasks, at Westminster Underground station, at 08:38 in London after the final legal Coronavirus restrictions were lifted in England
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UK news in pictures 18 July 2021 A view of spectators by the 2nd green during day four of The Open at The Royal St George's Golf Club in Sandwich, Kent
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UK news in pictures 17 July 2021 Cyclists ride over the Hammersmith Bridge in London. The bridge was closed last year after cracks in it worsened during a heatwave
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UK news in pictures 16 July 2021 The sun rises behind the Sefton Park Palm House, in Sefton Park, Liverpool
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UK news in pictures 15 July 2021 Sir Nicholas Serota watches a short film about sea monsters as he opens a ￡7.6 million, 360 immersive dome at Devonport's Market Hall in Plymouth, which is the first of its type to be built in Europe
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UK news in pictures 14 July 2021 Heidi Street, playing a gothic character, looks at a brain suspended in glass at the world’s first attraction dedicated to the author of Frankenstein inside the ‘Mary Shelley’s House of Frankenstein’ experience, located in a Georgian terraced house in Bath, as it prepares to open to the public on 19 July
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UK news in pictures 13 July 2021 Rehearsals are held in a car park in Glasgow for a parade scene ahead of filming for what is thought to be the new Indiana Jones 5 movie starring Harrison Ford
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UK news in pictures 12 July 2021 A local resident puts love hearts and slogans on the plastic that covers offensive graffiti on the vandalised mural of Manchester United striker and England player Marcus Rashford on the wall of a cafe on Copson Street, Withington in Manchester
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UK news in pictures 11 July 2021 England's Bukayo Saka with manager Gareth Southgate after the match
Pool via Reuters
UK news in pictures 10 July 2021 Australia’s Ashleigh Barty holds the trophy after winning her final Wimbledon match against Czech Republic’s Karolina Pliskova
Reuters
UK news in pictures 9 July 2021 England 1966 World Cup winner Sir Geoff Hurst stands on top of a pod on the lastminute.com London Eye wearing a replica 1966 World Cup final kit and looking out towards Wembley Stadium in the north of the capital, where the England football team will play Italy in the Euro 2020 final on Sunday
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UK news in pictures 8 July 2021 Karolina Pliskova celebrates after defeating Aryna Sabalenka during the women's singles semifinals match on day ten of the Wimbledon Tennis Championships in London
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UK news in pictures 7 July 2021 The residents of Towfield Court in Feltham have transformed their estate with England flags for the Euro 2020 tournament
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UK news in pictures 6 July 2021 A couple are hit by a wave as they walk along the promenade in Dover, Kent, during strong winds
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UK news in pictures 5 July 2021 Alexander Zverev playing against Felix Auger-Aliassime in the fourth round of the Gentlemen's Singles on Court 1 on day seven of Wimbledon at The All England Lawn Tennis and Croquet Club
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UK news in pictures 4 July 2021 Aaron Carty and the Beyoncé Experience perform on stage during UK Black Pride at The Roundhouse in London
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UK news in pictures 3 July 2021 England’s Jordan Henderson celebrates after scoring his first international goal, his side’s fourth against Ukraine during the Euro 2020 quarter final match at the Olympic stadium in Rome
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UK news in pictures 2 July 2021 Dan Evans serves against Sebastian Korda during their men’s singles third round match at Wimbledon
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UK news in pictures 1 July 2021 Prince William, left and Prince Harry unveil a statue they commissioned of their mother Princess Diana, on what would have been her 60th birthday, in the Sunken Garden at Kensington Palace, London
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UK news in pictures 30 June 2021 Dancers from the Billingham Festival and Balbir Singh Dance Company, during a preview for the The Two Fridas, UK Summer tour, presented by Billingham International Folklore Festival of World Dance in collaboration with Balbir Singh Dance Company, inspired by the life and times of female artists Frida Kahlo and Amrita Sher-Gil , which opens on July 10 at Ushaw Historic House, Chapel and Gardens in Durham
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UK news in pictures 29 June 2021 A boy kicks a soccer ball in front of the balconies and landings adorned with predominantly England flags at the Kirby housing estate in London
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UK news in pictures 28 June 2021 Emergency services attend a fire nearby the Elephant & Castle Rail Station in London
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UK news in pictures 27 June 2021 People walk along Regent Street in central London during a #FreedomToDance march organised by Save Our Scene, in protest against the government’s perceived disregard for the live music industry throughout the coronavirus pandemic
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UK news in pictures 26 June 2021 A pair of marchers in a Trans Pride rally share a smile in Soho
Angela Christofilou/The Independent
UK news in pictures 25 June 2021 Tim Duckworth during the Long Jump in the decathlon during day one of the Muller British Athletics Championships at Manchester Regional Arena
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UK news in pictures 24 June 2021 A member of staff poses with the work 'The Death of Cash' by XCopy at the 'CryptOGs: The Pioneers of NFT Art' auction at Bonhams auction house in London
EPA
UK news in pictures 23 June 2021 Bank of England Chief Cashier Sarah John displays the new 50-pound banknote at Daunt Books in London
Bank of England via Reuters
UK news in pictures 22 June 2021 Actor Isaac Hampstead Wright sits on the newly unveiled Game of Throne's "Iron Throne" statue, in Leicester Square, in London, Tuesday, June 22, 2021. The statue is the tenth to join the trail and commemorates 10 years since the TV show first aired, as well as in anticipation for HBO's release of House of the Dragon set to be released in 2022
AP
UK news in pictures 21 June 2021 Scotland's First Minister Nicola Sturgeon receives her second dose of the Oxford/AstraZeneca Covid-19 vaccine
AFP/Getty
UK news in pictures 20 June 2021 Joyce Paton, from Peterhead, on one of the remaining snow patches on Meall a’Bhuiridh in Glencoe during the Midsummer Ski. The event, organised by the Glencoe Mountain Resort, is held every year on the weekend closest to the Summer Solstice
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UK news in pictures 19 June 2021 England appeal LBW during day four of their Women’s International Test match against India at the Bristol County Ground
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UK news in pictures 18 June 2021 Scotland fans let off flares in Leicester Square after Scotland's Euro 2020 match against England ended in a 0-0 draw
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UK news in pictures 17 June 2021 Members of the Tootsie Rollers jazz band pose on the third day of the Royal Ascot horse racing meet
AFP/Getty
UK news in pictures 16 June 2021 A woman and child examine life-size sculptures of a herd of Asian elephants set up by the Elephant Family and The Real Elephant Collective to help educate the public on the elephants and the ways in which humans can better protect the planets biodiversity, in Green Park, central London
AFP/Getty
UK news in pictures 15 June 2021 Hydrotherapists with Dixie, a seven-year-old Dachshund who is being treated for back problems common with the breed, in the hydrotherapy pool during a facility at Battersea Dogs and Cats Home's in Battersea, London, to view their new hydrotherapy centre
PA
UK news in pictures 14 June 2021 Scotland's David Marshall in the net after Czech Republic's Patrik Schick scored their second goal at Hampden Park
Reuters
UK news in pictures 13 June 2021 Raheem Sterling celebrates with Harry Kane after scoring England’s first goal of the Euro 2021 tournament in a match against Croatia at Wembley
Reuters
UK news in pictures 12 June 2021 Oxfam campaigners wearing costumes depicting G7 leaders pose for photographers on Swanpool Beach near Falmouth, Cornwall
EPA
As part of the new drive, Uber will send reminders to users to get the jab in August, along with discounts on rides and Uber Eats meals for young adults who get vaccinated.
Rival ride app Bolt will offer free credit for trips to vaccination centres.
And Deliveroo and Pizza Pilgrims are offering discounts and incentives to customers who protect themselves from Covid-19.
Health secretary Sajid Javid said: “I’m delighted that more than two-thirds of young people in England have already had a first dose of a vaccine, helping to build a wall of defence around our country.
“Thank you to all the businesses who are stepping up to support this important vaccine drive. Once available, please go out and take advantage of the discounts.
“The lifesaving vaccines not only protect you, your loved ones and your community, but they are helping to bring us back together by allowing you to get back to doing the things you’ve missed.”
Companies will not ask for or hold any health data for the incentive scheme.
More than 600,000 people were vaccinated last weekend at pop-up walk-in clinics, from London’s Tate Modern Gallery to a Primark in Bristol. Further sites have been made available this week – including at Thorpe Park in Surrey and Circus Extreme in Yorkshire.
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The government has also partnered with dating apps and social media platforms to deliver ads and incentives to get the vaccine, as well as working with film stars Jim Broadbent and Thandiwe Newton and sporting heroes like Gareth Southgate, Harry Redknapp and Chris Kamara to get the message out.
The latest data from Public Health England and the University of Cambridge shows that around 60,000 deaths, 22 million infections and 52,600 hospitalisations have been prevented by vaccines up to 23 July.