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Meghan Markle’s Diana inspired handbag sells out online after NYC visit - ‘That was quick’
2021-10-08 00:00:00.0     每日快报-皇室     原网页

       All eyes were on Prince Harry and his wife Meghan for their first public appearance since they left the royal family and moved to California, including on the Duchess’ clothes and accessories. Photographed in the streets of the Big Apple, Meghan was seen wearing a very special luxury bag with a deep connection to Harry and his family.

       Archie’s mom was carrying the Lady D-Lite Bag by Christian Dior, which happens to be the “sister bag” of the Lady Dior handbag, named after Diana.

       The couture brand itself applauded the Duchess on her choice tweeting: “Wearing the sister bag of the iconic #LadyDior that was named after Princess Diana, Meghan Markle is the epitome of Dior elegance, as she steps out with her #LadyDLite bag at Global Citizen Live in New York.”

       After doing some research, Meghan’s unofficial biographer Omid Scobie realized the said bag was already unavailable for purchase online.

       He tweeted: “That was quick!

       “Within hours of posting, @Dior sold out worldwide.”

       Prince Harry’s wife also seemed to own a personalized version of the luxury handbag since the letters DSSOS seemed to be embroidered on one side.

       Royal enthusiast Emily Collins (@emgcollins) notably tweeted: “Not sure if this has already been mentioned, but it looks like Meghan’s Lady Dior has been personalised with DSSOS for Duchess of Sussex!”

       It’s not the first time Meghan’s effect turned a fashion item into a best-seller.

       READ MORE: Queen sports diamond rose brooch in touching gesture to Philip

       When she carried a bag by Edinburgh-based Strathberry on her first outing with Prince Harry in Nottingham in December 2017, it helped double the five-year-old brand’s year-on-year North America revenues and led it to launch a dedicated website in Japan following a massive increase in attention within the region.

       “The exposure and the attention we received after that was incredible,” founder Guy Hundleby told The Guardian.

       “We counted more than 2,000 articles internationally about the brand in the months after the outing.

       “We’re about to turn over £12m, which is up from £6m the year before.

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       “[Meghan] was a fantastic catalyst for growth.”

       “There is no question that it gave us a fantastic boost in terms of brand awareness and helped enhance everything we were doing,” the founder and designer of DeMellier told The Guardian after Meghan carried one of her bags.

       The Duchess also tends to wear brands that are invested in a cause like DeMellier which funds a set of vaccines and treatments administered through SOS Children’s Villages’ programmes in countries such as Somalia and Zambia for each bag they sell.


标签:综合
关键词: Christian Dior     Diana     Meghan     Prince Harry     sister bag     Duchess     brand     DSSOS    
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