PETALING JAYA: The Media Specialists Association (MSA) has announced Bala Pomaleh (pic), who is the chief executive officer (CEO) of Mediabrands Malaysia, as its newly elected president. He will hold the presidency for the 2022 to 2024 term.

       Dheeraj Raina, who is the CEO of dentsu Malaysia (media), will helm as the association’s vice-president.

       Bala in a statement said, “The last two years have provoked great changes in the media scene, yet we have also seen immense scope for innovation and growth of new technologies.

       “I am happy to contribute to the industry in this capacity so we can work through our common challenges, namely, to grow and expand our talent base and elevate new capabilities and skills in line with client needs.

       “This can only happen through close collaboration with my industry peers and those across related industry bodies, and I look forward to us building greater cohesiveness in guidelines and practices for the industry.”