KUALA LUMPUR: Maxis Bhd’ eKelas Usahawan has successfully trained more than 1,000 entrepreneurs in 2021 to help them develop a stronger digital presence.

       The telco said the eKelas Usahawan is Maxis’ community outreach programme, is targeted for women entrepreneurs particularly from the B40 communities to equip them with digital tools and skills to help them in their respective businesses.

       The programme comprises a series of digital workshops with a practical and hands-on approach to equip entrepreneurs through modules including tips and basic skills on marketing, digital photography, copywriting and planning for marketing and advertising campaigns via online and social media platforms.

       “We are really pleased to see this programme gaining traction since our launch last year, and importantly benefitting many women entrepreneurs. We have seen first-hand how they have taken advantage of basic digital marketing skills for their business.

       “This is what eKelas Usahawan is all about, and we want to see more women across the country signing up for the programme this year,” chief corporate affairs officer Mariam Bevi Batcha said in a statement.

       Maxis is also in discussions with potential partners to get more entrepreneurs, especially women to benefit from the programme.

       Interested participants who are either existing or aspiring entrepreneurs are encouraged to register for free at https://bit.ly/3wKV7Aa.