Dunedin Airport in the South Island of New Zealand has ignited a heated discussion with its recent introduction of a three-minute limit on hugs in its drop-off zone.

       The new rule, which was announced on Sept 26, suggests: “For fonder farewells please use the carpark.”

       The airport’s decision has drawn mixed reactions on social media. Some users expressed outrage over the restriction on cuddles, while others were surprised the airport still offers a free drop-off area. Comments on a Facebook post that went viral included both criticism of, and appreciation for, the policy.

       Mr Daniel De Bono, chief executive officer of Dunedin Airport, explained the rationale behind the hug time limit during an interview with New Zealand’s RNZ radio.

       He described airports as “hotbeds of emotion”, and cited a study suggesting that a 20-second hug is enough to release the “love hormone” oxytocin.

       He argued that by moving people along quickly, more individuals can experience these brief but meaningful embraces.

       The airport’s carpark provides an alternative for those seeking longer farewells, allowing a 15-minute visit for free, he said. Mr De Bono acknowledged that the carpark has witnessed “interesting things” over the years, hinting at the variety of emotional goodbyes that occur there.

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