PETALING JAYA: Sedania Innovator Bhd’s associate company, Esports Pty Ltd (ESPL) has secured trademark registration in European Union (EU) countries.

       In a statement, Sedania said the exercise is crucial in protecting the registration of intellectual property in all EU nations. With the initiated exercise, it said, ESPL would strengthen its position as a key player in the eSports ecosystem in the region.

       ESPL’s network has access to a global audience of over 91 million with strategic partners across 16 countries.