Most tourists head for the stunning beaches of Cancun when travelling to Mexico for a holiday.

       Located on the shores of the Caribbean Sea, the the city's resorts and nightlife have made it a magnet for sun seekers and partygoers from around the world.

       Yet for those yearning to get off the beaten track and discover a more authentic side of the country, then there is one place that comes straight to mind and won't disappoint expectations.

       The former silver mining city of Taxco de Alarcón is located around 170km (106 miles) southwest of Mexico City.

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       The city, which has a population of 100,000, lies at 1,800 metres in the hilly lands of the Sierra Madre Range on the northern edge of Guerrero state.

       It is a designated Pueblo Magico, which is part of the "Magical Towns Programme", introduced by the Mexican government in 2001 to boost tourist numbers to the country.

       Towns for the programme were chosen for their cultural and historical heritage, thereby offering the visitor a unique experience.

       The hillside city is filled with Spanish Colonial architecture, as well as the spectacular Baroque-style Church of Santa Prisca.

       The church is located in the Plaza Borda and was commissioned by mine owner José de la Borda in the 1750s.

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       The city grew wealthy through its silver mines, which in turn allowed a booming jewellery trade to develop.

       Although mining is less common today, visitors to the city have plenty of opportunity to purchase beautifully crafted handmade jewellery items from local artisans.

       For those who like to soak up the vibes of daily life, then the central market is the place to hang out.

       Snaking around the city's winding alleys, it makes the perfect place to soak up the colour and character of the local life.

       Stalls are full of fresh produce, household wares and clothes. The market is a perfect spot to try cheap street food.

       Taking the cable car to the Montetaxco Hotel allows the visitor to get breathtaking panoramic views of the city and its surrounding area, a good place for photos.

       At present there are not too many Western tourists here, although many Mexicans come to visit.

       Visitors should check travel advice from their governments before embarking on a trip to Mexico.