A BEACHGOER found himself in a hole heap of trouble when he got trapped in a pit he dug in the sand.
Dramatic pictures showed the man getting pulled from the sandy abyss in Newquay, Cornwall, yesterday.
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A man had to be rescued after getting trapped in a hole in sand Credit: Apex
He had dug the hole but it collapsed on top of him - sparking a frantic rescue misson.
Emergency crews worked tirelessly alongside his pals and other beachgoers to free him.
Newquay Police Response later confirmed the man is hoping to make a "full recovery".
They said: "Part of an amazing #rescue today #Fistral#Newquay.
"A man dug a hole in the sand, which collapsed on him. Friends and beach goers @NewquayCFRS@CornwallFRS@CRTNewquay@NewquayRNLI & @NewquayPolice@swasFT all worked together to dig man to safety.
"Hoping for a full recovery."
The drama came just days after the fire service warned against digging large holes on beaches because of the risks they pose.
Exmouth Fire Station said: "Digging holes might be a classic beach activity for young children, but some of the holes we have seen are so deep they are definitely not dug by kids.
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"These holes are a massive risk to both the people digging them and anyone unfortunate enough to accidentally fall down one."
In 2005, a three-year-old girl became trapped in a 5ft-deep pit she made with her brother at Upper Towans Beach in Hayle.
And in 2018, a 14-year-old had an "extremely lucky escape" after getting stuck up to the neck in a collapsed hole in Newquay.
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Emergency crews and fellow beachgoers worked to save the man Credit: Alamy 3
He had dug the hole in Newquay when it collapsed on him Credit: Apex