KUALA LUMPUR: Malayan Banking Bhd has introduced the Maybank Home2u on its MAE app – Malaysia’s first-ever digital home financing solution within an integrated banking application (app), capable of providing approval for financing within 10 seconds upon completion of the application form.

       The digital home financing solution is anticipated to contribute more than 20% to the bank’s total home financing approvals over the next 12 months, the bank said in a statement yesterday.

       Bernama quoted Maybank’s Community Financial Services group chief executive officer Datuk John Chong as saying that the app is part of the bank’s efforts to address a major pain point among its customers, which is to immediately find out if they can afford to purchase a house and receive recommendations on alternative housing units within their budget.

       “The Maybank Home2u allows instant eligibility checks and real-time approvals without the need for manual intervention.

       “This enables us not only to enhance the customer experience for our home financing applications, but also expand our operational efficiency in the processing of home financing applications,” he said.

       He added that the introduction of Maybank Home2u comes at an opportune time, as the full resumption of economic activities has bolstered consumer confidence in spending.

       The solution offers prospective homeowners – including first-time house buyers and property investors – a fully digital experience from application to approval and signing of the letter of offer, all without having to visit a branch.

       Customers may choose their dream homes from a comprehensive list of landed and high-rise residential properties by established developers such as Eco World Development Group Bhd, IJM Land Bhd, Sime Darby Property Bhd and SP Setia Bhd, straight from the app.

       To access Maybank Home2u via the MAE app, customers will need to update their app to the latest version of the MAE app on the Apple App Store or Google Play Store.