MELAKA: A Petaling Jaya-based digital solution company has stepped forward to share the expertise of artificial intelligence technologies (AI) to locals in a bid to turn the Covid-19 pandemic into opportunities.

       Cloudsoft Services Sdn Bhd managing director Datuk Ignatius Lourdsamy said he received requests from NGOs in Melaka to help those who have ventured into online sales in expanding digital marketing.

       “I have volunteered to provide training for free to individuals, especially those who had lost their jobs due to the impact of Covid-19 through online classes.

       “AI learning enables those venturing into digital marketing to act precisely when sensing an opportunity,” he said in an interview.

       Lourdsamy said using the right marketing approaches could help those who had migrated to digital platforms to promote their services and products and reach out to potential consumers.

       “We will train the novice in digital marketing on how to build a customer database and track sales.

       “Presently, we are working on the digitalisation of companies and are willing to share our know-how to assist these impacted businesses,” he said.

       Lourdsamy said digital marketing might sound difficult at first but it could work effortlessly with proper training.