A POSTER promoting a forthcoming West End play has been banned by nanny-state killjoys — because it features a cake.
Producers for the Broadway hit Tony n’ Tina’s Wedding mocked up the ad ahead of its opening night next Saturday.
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Killjoy TFL bosses banned a poster promoting an upcoming West End play - because it features an 'unhealthy' wedding cake
They ploughed £20,000 into the marketing campaign and printed 200 posters featuring stars Ronnie Burden and Alabama Boatman.
But Transport for London bosses banned it from Tube stations because it featured an iced, two-tier Victoria sponge.
They claimed the ad breached their strict obesity rules by promoting “the consumption of high fat, salt and sugar foods”.
The immersive comedy failed in its appeal and was forced to shell out an extra £5,000 on a new ad campaign — minus the cake.
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Theatre impresario Paul Gregg, who brought The Lion King to the Lyceum Theatre in 1996, branded the decision “ridiculous”.
He told The Sun: “I never dreamt it would be a problem.
“We’ve now reached a point where a poster can be banned because it features a cake. It’s ridiculous and just makes everything hard work.”
A TfL spokesman said: “We welcome all advertising that complies with our published guidance.”
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The cake ad ban is another embarrassment for London mayor Sadiq Khan, who appointed himself as chair of TfL in 2016.
His transport policies, including the much-maligned extension to the Ultra Low Emission Zone, have been mired in controversies.
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The cake ad ban is another embarrassment for London mayor Sadiq Khan, who appointed himself as chair of TfL in 2016 Credit: Getty