KUALA LUMPUR: iPrice Group is laying off 20% of its staff as part of several measures to focus the business on its core mission “to help people save money” shopping online.

       In a statement, chief executive officer Paul Brown-Kenyon (pic) said it was a tough decision to reduce iPrice team in line with the refocus on its core business as its team is a strong community.

       “With these changes, however, the group is in a stronger position to deliver on its core mission to help people save money,” he said.

       The South-East Asian eCommerce platform simplifies the shopping experience by allowing consumers to browse and compare prices, promotions and discounts from various online stores and market places. — Bernama