PETALING JAYA: RHB Banking Group successfully clinched 42 international, regional and local marketing awards for 2021, arguably one of the toughest years for brands to undertake campaigns due to the Covid-19 pandemic.

       In a statement yesterday, RHB said it was crowned the Best Marketer of the Year at the A+M Marketing Excellence Awards 2021, making it a first for the bank to bring home amongst the most coveted marketing prizes in the country.

       “This historical feat was made possible by securing 21 other awards at the same ceremony, including Excellence in Advertising, Excellence in Brand Strategy, Excellence in Content Marketing, and Excellence in Loyalty Marketing.

       “Several RHB campaigns that had received local, regional and even global recognition include the Ally Against Adversity festive campaign that showcased true Malaysian stories of progress, and the Ocean Harmony campaign that featured Asia Pacific’s first eco-friendly recycled plastic debit card.”

       In total, RHB said it had received a total of 22 awards, consisting of seven gold, 11 silver and three bronze.

       It was the largest haul of any financial brand in the history of the award series, the bank said.

       On the global front, RHB said it was the only Malaysian brand that was recognised by the Marketing Agencies Association Worldwide Globes, winning two prestigious Gold Globe awards, including Best Campaign Developed & Executed to Address Covid-19 and Best Brand Loyalty Campaign.

       Prior to that, RHB also won acclaim at the A+M Markies, Malaysian Digital Awards, Appies Malaysia, AdStars, Campaign Brief’s The Work and Shots Awards’ inaugural Asia-Pacific Film Awards, in addition to the PMAA Dragons of Asia where RHB secured two golds including Best Campaign in Malaysia for Heart Baker.

       Commenting on RHB’s performance, group chief marketing officer Abdul Sani Abdul Murad said the group’s brand promise of “Together We Progress” was ingrained in all of its marketing campaigns.

       “We are certainly honoured by the outstanding response we have received for our work,” he said in a statement.

       “Th,"ese awards truly reflect our unwavering commitment in creating sustainable value for all our stakeholders through marketing innovation,” he said in the same statement.