LONDON —

       Russian Olympic athletes who participated in a rally last week in support of President Vladimir Putin and the invasion of Ukraine are facing a backlash, with one losing a sponsorship deal and facing a disciplinary investigation.

       Medalists in cross-country skiing, gymnastics, figure skating and swimming gathered on stage at the Luzhniki Stadium in Moscow on Friday as part of the concert and entertainment program around Putin’s speech.

       Olympic champion swimmer Evgeny Rylov reportedly attended the event, the sport’s governing body, FINA, told the Associated Press.

       “FINA is deeply disappointed to note the reports regarding Evgeny Rylov’s appearance at the Luzhniki Stadium during Friday’s rally. We are investigating the matter further,” the governing body said in an email Tuesday.

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       Rylov has also lost his endorsement deal with swimwear manufacturer Speedo because of his involvement in the pro-Putin rally.

       “Speedo can confirm that it has terminated the sponsorship of Evgeny Rylov with immediate effect,” the company said. “We condemn the war in Ukraine in the strongest possible way and stand in solidarity with the people of Ukraine, our athletes and our teammates who have been impacted by the conflict.”

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       Speedo added that it would donate the remainder of Rylov’s sponsorship fee to UNHCR, the United Nations agency caring for refugees.

       Most of the athletes, including Rylov, were pictured wearing jackets with a “Z” on the chest at the rally. The letter isn’t part of the Russian alphabet but has become a symbol of support for Russian troops after it was used as a marker on Russian armored vehicles operating in Ukraine.

       Other Olympic athletes in attendance included figure skaters Victoria Sinitsina, Nikita Katsalapov, Evgenia Tarasova and Vladimir Morozov; cross-country skier Alexander Bolshunov; and rhythmic gymnastic twin sisters Dina and Arina Averina.

       The athletes stood on stage as the national anthem was played, in an apparent response to the fact that Russian teams at last year’s Summer Olympics in Tokyo and this year’s Winter Olympics in Beijing did not have the anthem at their ceremonies because of years of doping disputes.

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       The rally Friday was held on the anniversary of Russia’s 2014 annexation of Ukraine’s Crimea, with patriotic songs and praise for troops and Moscow-backed separatists.

       “Not so long ago we supported them in this difficult Olympic season,” Ukrainian ice dancer Oleksandra Nazarova wrote on Instagram last week with a picture of four Russian skaters taking part in the rally, and “now they support the war against us and our country.”

       Nazarova and partner Maksym Nikitin are both from Kharkiv, a mostly Russian-speaking city in northeastern Ukraine that has been subjected to intense bombardment by Russian forces.

       Since the invasion, dozens of sports have banned Russian and Belarusian athletes from their events after the International Olympic Committee recommended they be expelled from competition. Belarus has been an ally of Russia in the war.

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       There is a precedent for a Russian competitor being personally punished for supporting government policies. Gymnast Ivan Kuliak is facing a disciplinary hearing for wearing a “Z” symbol on the podium next to a Ukrainian competitor, and chess player Sergey Karjakin was suspended for six months Monday for social media posts proclaiming strident support for Putin and Russian troops.

       The governing bodies for skiing, gymnastics and skating have all barred Russian teams from their events. Swimming has not but says Russians and Belarusians will have to compete “in a neutral capacity.”

       Rylov, however, said on Instagram on Wednesday that he would boycott the swimming world championships in June and July “as a sign of support” for Russian athletes who were barred from other competitions.