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Meghan Markle's business decision to use a particular logo has been branded "messy" and "cheap" by a design expert.
The Duchess of Sussex recently announced her new lifestyle brand named American Riviera Orchard.
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It is expected to be made up of several parts: a blog, a Netflix cooking series, a book, and dozens of different on-sale products.
The logo, crafted to symbolise the brand’s core values and aspirations, has sparked a lively debate on its design choices and overall impact.
Lita Rebello, head of design at Own Your Space spoke to Daily Express US about why there has been a diverse range of opinions among design enthusiasts and the brand's audience.
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READ MORE: Meghan 'fears her children will blame her for their royal loss'
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Meghan Markle announce her new lifestyle brand American Riviera Orchard last month (Image: Getty)
She said: "They have got creative with the logo’s crest by hiding the initials in there, but it’s so messy that it’s almost impossible to notice.
"It’s like they were aiming for clever, but it ended up being a bit of a puzzle that's hard to solve."
Rebello added: "The whole design of the logo feels like it was rushed, with too much going on at once.
"It's like someone didn’t know when to stop drawing. Because of this, it's tough to make out any clear shape or idea in the mess."
DON'T MISS:
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American Riviera Orchard's logo (Image: American Riviera Orchard)
She went on: "They picked a fancy handwriting style for the text but once you scale it down to a normal size, good luck trying to read it. The thin lines of the script just blend together, making it a strain on your eyes."
"To fix the reading issue, they threw in a shadow behind the text, thinking it might help. But honestly, it just looks old-fashioned, like a trick from way back in the day. It doesn’t do much other than make the logo feel dated.
"It feels like they were shooting for something high-end and sophisticated with the design, but it doesn’t quite hit the mark.
"Instead of coming off as upscale, it feels more like it’s trying too hard and ends up looking a bit cheap and not as elegant as intended."
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