PETALING JAYA: Allianz Malaysia Bhd’s wholly-owned subsidiary, Allianz Life Insurance Malaysia Bhd (Allianz Life), has recorded a 51.9% year-on-year (y-o-y) agent recruitment growth in 2023.

       In a statement, Allianz Malaysia said the new recruitment of agents increased from 1,417 on Dec 31, 2022, to 2,152 last year, bringing the total number of agents to 5,971.

       “The agency’s market share also expanded from 10.9% on Sept 30, 2022 to 12.1% on Sept 30, 2023,” it said.

       Allianz Life chief sales officer Raymond Cheah said the exceptional progress was made possible by the remarkable cooperation between the company and agencies.

       “We have been providing continuous support to our agents through improved tools, effective training, better initiatives, and developed competitive products for the customers, which can greatly help them approach their prospects.

       “We also provide the right platform for growth and inculcate a culture of high performance for our agents to be equipped for success,” he said.

       Cheah said Allianz Life believes in the importance of the human touch in the life insurance buying process, where the company wants its customers to interact closely with the agents for professional advice on what best suits their needs.

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       “Hence, the priorities for Allianz Life agency force this year are to drive recruitment, agents’ activation and retention,” he added.

       Allianz Malaysia said that the recruitment initiatives include the Allianz CEO Programme (a 24-month programme to fast-track an agent’s growth and path to success).

       “Other initiatives are Allianz LEAP (a student success ecosystem that provides access to useful content, exclusive benefits as well as ongoing learning programmes) and the Friends of Allianz referral programme, among others,” it said. — Bernama