PETALING JAYA: As the workplace evolves in line with technological advancements, changes are also seen in the various job titles present.

       These changes not only reflect the specific functions of a position but also the values instilled by the company.

       Chief of inspiration Samantha Mah, 33, said her position came about when her organic and natural food distribution company decided to integrate different job functions into the role.

       “When I co-founded the company many years ago, we started with only three employees, including myself, and we were weary of using big job titles.

       “Hence, I began as the marketing director but over time had to take up various functions such as human resources and accounts due to it being a small company.

       “Eventually, we decided to integrate these functions and given how my colleagues saw me as a supportive and charismatic individual, I embraced the job title of chief of inspiration,” she said.

       She added that her job title did raise eyebrows when conversing with industry peers, but noted how most would understand once she explained what her various job responsibilities entailed.

       A creative agency content strategist and founder, Heer Raj Prem Kumar, 26, said he adopted his job title due to his love for helping others achieve their commercial goals.

       “Although I am also the founder of the agency, the reality is that I have to wear various hats in addition to being a content strategist since it is a small business.

       “Despite the various challenges that come with it, I have much more satisfaction in growing my business while working with a team whom I enjoy being around,” he said.

       Given the uniqueness of various new job titles, confusion can also arise due to not fully understanding what such positions entail.

       Care delivery manager, Fabian Cheong, 25, said he initially did not know what his job responsibilities were due to such an unusual name.

       “When I started work, I learnt that my job actually requires me to oversee operations and provide better support for our on-ground team to better service their clients.

       “It was a strange title which I had never seen or heard prior to this, but it provided me with a new perspective on how to better service customers from a top-down perspective,” said Cheong, who works at a health and wellness company.

       A former fitness brand ambassador, who declined to be named, said his job actually revolved around being a gym membership sales person.

       “The job title was intriguing as I thought it would reflect being an actual ambassador for the company but upon learning the job description, I found out that it was actually a sales role,” he said.

       “Although the name was rather interesting, its responsibilities were clearly laid out while clear expectations were also set during the interview and onboarding process.”