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TABLE OF CONTENT Meghan Markle needs to show the 'real person behind all the gossip' Meghan Markle needs to be 'consistent' for a UK rebrand to 'work' Meghan Markle needs to be 'less American' to win over the UK public Meghan Markle needs to show Brits the 'warm, real side of her'
Meghan Markle's next moves to win over the British public have been revealed by a team of PR experts, following the Duchess of Sussex's latest hire in the UK, in a bid to boost her damaged reputation.
Earlier this week, it was reported that the Duke and Duchess of Sussex hired a new UK-based brand manager in the latest shake-up at their Archewell Foundation.
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Harry and Meghan hired Charlie Gipson as their main point of contact for all UK and European media.
Mr Gipson has previously represented companies Mars, Cadbury and Dominos and this is the first time the couple have hired a UK individual to deal with media queries since they left the Royal Family in 2020.
Now, a group of PR experts have come out and suggested what Meghan's next moves should be following the soft launch of her lifestyle brand, American Riviera Orchard.
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READ MORE: Inside Meghan Markle’s disastrous week from website hack to celeb snub
PR experts have spoken on how Meghan Markle can salvage her reputation in the UK (Image: Getty)
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Meghan Markle needs to show the 'real person behind all the gossip'
Mark Borkowski, crisis PR consultant and the author of the book The Fame Formula has claimed that rebranding the duchess to appeal to British audiences is "one of the most difficult jobs in PR... second only perhaps to doing PR for Prince Andrew".
But he added that Meghan needs to show some "humility" and "really surprise" people if she wants to win them over.
He told the Telegraph: "Sometimes less is more. Meghan seems to be more about the explosion of flashbulbs and grandstanding than she is about the soft and gentle touch. If I was advising her, I’d tell her to do some charity work undercover, then she’d surprise people if the things she was involved in turned out to be a great success."
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Meghan Markle needs to show the 'real, warm' side of her, says expert (Image: Getty)
Meghan Markle needs to be 'consistent' for a UK rebrand to 'work'
Natalie Trice, a PR consultant who has worked with clients including CNN, Sense and James Cameron and author of the book PR School: Your Time To Shine, suggested Meghan needs consistency as up until now she's had a "very scatterbrained approach to her output".
The specialist added that there is also no consistency in how the Sussexes want to present themselves as a couple.
She said: "Are they royals or are they not? Do they want to be in the public eye or do they want privacy? People respond to a consistent narrative so a more joined-up approach on who she is and what her goals are will be the first job."
Ms Trice added: "I don’t know who’s been advising them up until now, but their strategy seems so all over the place that I wonder if they’ve been listening to the advice they’ve been getting. A lot of the stories around them have been very toxic and negative.
"...There’s a lot to unpick and correct and that takes honesty and guts and patience. If you air your dirty laundry in public, it will take time for it to dry."
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Meghan Markle was 'very good at speaking with people' says expert (Image: Getty)
Meghan Markle needs to be 'less American' to win over the UK public
Meanwhile, Rachel Richardson, a content consultant and writer of the culture newsletter Highly Flammable on Substack, opined that the duchess needs to dial down her "Hollywood ways" and find her "self-deprecation switch and flip it to on" as well as let her actions "speak louder than her words".
She told the outlet: "It would be a tough turnaround, but not impossible for a woman of Meghan’s talents. But she would have to want it, and be motivated enough to adjust. That’s where I have less faith.
"The rancour runs deep on both sides of the Atlantic and I question whether she would even have the desire to try to reconcile with Brits after her experiences in the UK, but, of course, ambition is a powerful motivator."
Meghan Markle recently soft launched her lifestyle brand, American Riviera Orchard (Image: Getty)
Meghan Markle needs to show Brits the 'warm, real side of her'
Lastly, Abesi Manyando, author and founder of the public relations and branding development firm Abesi PR, suggested that Meghan needs to work on more "relatable content" and engage with her audience.
She said: "When she was in the UK, Meghan was very good at speaking with people on the ground and showing empathy and emotion. To really harness her power, she needs to make content that’s not so glossy and edited and considered. I’d like to see more of that warm, real side of her.
"That’s how people make a connection to a personal brand and that’s how you can feel relatable even when you have such a high net worth and status. Kim Kardashian is a master of this."
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The specialist added: "The fact that what goes unmentioned is that a lot of the criticism and disdain towards Meghan is deeply rooted in racism and classism.
"And that no matter what Meghan does there are people who are committed to misunderstanding her and criticising her so she must simply embrace her most authentic self which is her being articulate, warm, and passionate about advocacy and charities close to her heart. Also exactly what she is already doing here with her cooking and sharing her love of this to the public."
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Meghan Markle's new brand ‘sabotaged' by Instagram copycat slamming royal titles
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Meghan Markle risks royal fury over brand launch as critics say she's broken major rule
165 Comments
Meghan Markle's new inner circle revealed as duchess axes former pals for elites
224 Comments
Meghan Markle unwilling to let go of old blog The Tig as she fights to keep name rights
10 Comments
Meghan Markle jam launch followed by new Buckingham Palace advert
46 Comments
Charity forced to wade into Meghan Markle row after huge backlash
564 Comments
Meghan Markle's new brand ‘sabotaged' by Instagram copycat slamming royal titles
33 Comments
Prince Harry warned 'you'll be eaten alive' as 'new PR strategy considered'
135 Comments
Meghan Markle risks royal fury over brand launch as critics say she's broken major rule
165 Comments
Meghan Markle's new inner circle revealed as duchess axes former pals for elites
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135 Comments
Meghan Markle risks royal fury over brand launch as critics say she's broken major rule
165 Comments
Meghan Markle's new inner circle revealed as duchess axes former pals for elites
224 Comments
Meghan Markle unwilling to let go of old blog The Tig as she fights to keep name rights
10 Comments
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46 Comments
Charity forced to wade into Meghan Markle row after huge backlash
564 Comments
Meghan Markle's new brand ‘sabotaged' by Instagram copycat slamming royal titles
33 Comments
Prince Harry warned 'you'll be eaten alive' as 'new PR strategy considered'
135 Comments
Meghan Markle risks royal fury over brand launch as critics say she's broken major rule
165 Comments
Meghan Markle's new inner circle revealed as duchess axes former pals for elites
224 Comments
Meghan Markle unwilling to let go of old blog The Tig as she fights to keep name rights
10 Comments
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