PARIS (Reuters) - French actor Gaspard Ulliel, known for appearing in Chanel perfume ads and portraying fashion designer Yves Saint Laurent in a 2014 biopic, has died at 37 following a ski accident in the Alps, French media reported on Wednesday.

       Ulliel, who won a French Cesar award for best actor for his role in "It's Only the End of the World," a film by director Xavier Dolan in 2017, was the face of the Bleu de Chanel men's fragrance.

       "French cinema is losing a huge talent, full of charm and energy," French Finance Minister Bruno Le Maire posted on Twitter.

       (Reporting by Dominique Vidalon; editing by Jonathan Oatis)