NEW DELHI : The multi-billion-dollar direct selling industry has now come in the crosshairs of the central government, with the department of consumer affairs (DoCA) planning to scrutinize their regulatory compliances and prepare a list of rule violators, three people aware of the matter said.

       Several measures are also being put in place to increase vigilance against violation of direct selling rules and other unscrupulous practices by the fast-growing industry, the people added.

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