Kate Middleton's younger brother, 34, has by his own admission been surrounded by canines his whole life. He is the proud owner of five spaniels and a four-year-old golden retriever. James has now decided to start a new blog that will be packed full of useful training tips for dogs.

       To announce its launch, he posted a video to the Instagram account of his dog food company Ella & Co.

       The entrepreneur can be seen taking his beloved furry friends for a ride on his custom made dog bike.

       The Babboe cargo bike is equipped with a ramp and door so even older dogs, like his 13-year-old cocker spaniel Ella, can join in the fun.

       Appropriately, the first subject James discusses in his blog is biking with your dogs.

       He recommends ways on helping dogs to get used to a bike, along with tips on how to enjoy biking with a pet.

       While cycling with his dogs, James admitted that he could not help being reminded of one particular song.

       He wrote: "The song that goes through my head whilst I'm pedalling away is 'A Whole New World' from Aladdin.

       "It feels like the dogs are on their own magic carpet ride.

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       "The dog bike has never failed to put a smile on someone's face, which is such a great feeling."

       In a recent article for the Daily Telegraph, James credited his 13-year-old spaniel Ella for having introduced him to his future wife.

       "Matchmaker" Ella had made a beeline for Alizée, while she was waiting to order a drink at the South Kensington Club in Chelsea.

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       Explaining what happened next, James wrote: "Rather embarrassed, I went over to apologise and bring Ella back.

       "But Alizée thought I was the waiter and ordered her drink while continuing to stroke Ella, who at this point was on her back lapping up the attention.

       "Little did I know, but I had just met my future wife, all thanks to Ella."