KUALA LUMPUR: SmartOSC and Antsomi have announced the start of a new strategic partnership designed to benefit both companies and bolster the level of service they provide to their clients.

       As such, SmartOSC would become Antsomi’s global reseller as of 2021, mainly focusing on the growing Asia-Pacific market.

       The two companies would work together to help their clients by providing an end-to-end omni-channel retail solution powered by a customer data platform.

       The core of such a solution is Antsomi CDP 365, a customer data platform software that unifies multiple data sources to create a 360-degree customer view and provide customers with an omni-channel experience.

       SmartOSC is an e-commerce solution agency that specialises in scalable, world-class enterprise services. The partnership with Antsomi is significant as it allows them to continue building data-driven e-commerce solutions and comprehensive digital transformation for their clients.

       Founder and CEO of SmartOSC, Thai Son Nguyen said: “This new partnership with Antsomi will strengthen the offering of both companies and allow us to keep delivering cutting-edge omni-channel solutions to our clients.”

       The partnership allows Antsomi to access SmartOSC’s extensive client coverage, covering key markets in Singapore, Australia, Indonesia, Malaysia, Vietnam and Thailand.

       Serm Teck Choon, co-founder and CEO of Antsomi said: “We are thrilled to partner with SmartOSC, which is a reputable full-service e-commerce agency. We hope such partnership can empower our clients with omni-channel marketing solutions, particularly from data unification, data activation, and marketing automation standpoints.”