THE Food Merchant presents ‘All About Italian Taste’ campaign for shoppers at Pavilion Bukit Jalil to experience the best of Italian products.

       With over 400 Italian products ranging from premium groceries, fresh cooking ingredients, snacks, confectioneries, imported beverages, choices of wine, authentic Italian fresh cooked food and more, The Food Merchant aims to showcase the best of Italian taste.

       The campaign’s launch was officiated by Massimo Rustico, ambassador of Italy to Malaysia, alongside Ivan Tan, managing director of The Food Merchant and Kok Kian Kee, chief merchandising officer, The Food Purveyor.

       This Italian Fair at The Food Merchant will be able to bring Italy to the doorsteps of customers by offering quality food products and Italian gastronomical experience by educating consumers through the campaign area, live cooking demonstration and wine tasting.

       Aside from connecting consumers to high-quality products, The Food Merchant continues to redefine the standards of what a modern-day grocer is.

       Shoppers enjoyed a live cooking demonstration and participated in a special wine tasting session at Vineyard on March 12.

       Since its opening, The Food Merchant has featured products from over 10 countries such as Australia, New Zealand, Japan, South Korea, Egypt, Italy, Portugal, South Africa, Peru, the Middle East, and the United States. It is committed to continually elevated grocery shopping experiences with more exciting campaigns to come.

       The Food Merchant opens daily and offers shoppers promotions on various delicious selections of local and global cuisines.

       The campaign is until March 20. For more information, visit www.thefoodmerchant.com.my.