Meghan Markle could be eyeing up a collaboration with Kim Kardashian (Image: Getty)
A PR expert has claimed that if Meghan Markle teamed up with Kim Kardashian, it could cause an absolute “media frenzy” which would benefit both sides, after her latest move. The Duchess of Sussex recently sent the Kardashian Family gifts from her As Ever brand following the launch of her second wine earlier this month.
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Meghan sent bottles of wine and other produce, presumably from her Montecito garden, to Khloe Kardashian and her mother, Kris Jenner. Shortly after, reports emerged claiming that the Duchess is “determined” to work with US star Kim Kardashian, who has founded her own popular shapewear company, Skims.
Now, a PR specialist has analysed whether a potential collaboration between the two women is achievable and whether it would benefit them both.
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Brand and Culture expert Nick Ede claimed it would be a good idea, business-wise, for Meghan and Kim to collaborate. However, he warned the duchess needs to establish her own brand first.
He told The Express: “I think first of all, Meghan needs to establish As Ever as a proper brand before she collaborates with someone like Kim.
“However, if Kim is looking for a model for a Skims collection, Meghan would be the perfect person for the job, following in the footsteps of stars including Lana Del Ray, Tate McRae and Charlie XCX.
“This would leverage both brands and create a media frenzy and increase sales, plus it will give Meghan credibility as a brand ambassador if the shoot is as good as the previous campaigns.”
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Reports recently claimed Meghan has become close to Kim’s mother, Kris Jenner, who thanked her after her As Ever gift.
The matriarch posted a photo of Meghan’s wine crate featuring her wine on her Instagram stories, with the message: “Thank you @megan @aseverofficial [brown heart emojis].
Meanwhile, Khloe did post a picture of her As Ever basket but failed to tag or mention Meghan or her brand.
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