Mum Louise, 48, posed her son Austin, five, next to the plastic model in M&S in Swansea to compare the likeness, and said even their face and stance were the same. Louise, from Ystradgynlais, Powys, Wales, said: “Honestly, I just couldn't believe it.

       "Nobody knows their child more than the parent. Their facial features were the same, the mannequin’s feet stood the way Austin stood, and even the hairstyle matched the way Austin's hair was cut.

       "It’s just unbelievable.”

       Louise said her son could not stop laughing when he saw his “twin” and kept touching the mannequin’s hair.

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       She added: “That’s just so funny. Austin kept saying ‘that just looks like me'!"

       Her niece spotted the model in the store and thought it looked just like Austin, so sent a snap to Louise, who showed it to a confused Austin who initially thought it was himself.

       Louise said: "He then realised he didn’t get those clothes because the mannequin was originally wearing a pair of pyjamas.

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       “He then went ‘that’s not me, who’s that?’ He looked at it again, and couldn't understand what was going on.”

       Louise took him into the store to meet his 'twin' on Friday (June 25).

       Staff agreed they were very alike, so dressed the lad in a matching outfit.